Social Media Lead

At Webflow, our mission is to bring development superpowers to everyone. As the pioneer of the Website Experience Platform (WXP), we’re redefining how teams Build, Manage, and Optimize for the web — combining visual development, powerful content management systems, AI-driven personalization, seamless hosting, and end-to-end analytics in a single, unified platform. With AI at the core, Webflow helps teams move faster, create more performant digital experiences, and scale without heavy engineering support. From independent designers and creative agencies to global enterprises, hundreds of thousands of organizations use Webflow to turn ideas into reality — and to power what’s possible on the web.

We’re looking for an experienced Social Media Lead to own the voice, presence, and storytelling of our brand across all major social platforms. This role isn’t just about distribution, it’s about narrative. You’ll be the frontline editor and creative strategist for how Webflow shows up across the internet. That means building scroll-stopping content, elevating community stories, and using every post to move people from curiosity to inspiration to advocacy.

You’ll lead our always-on strategy, influence how we show up around product and brand moments, and work cross-functionally to make sure our most compelling ideas break through. If your DNA is part journalist, part showrunner, and part cultural translator, you’ll thrive here.

• 7-10 years of experience in social media, brand storytelling, or digital content strategy, preferably in a fast-moving SaaS or creative industry
• Proven success growing brand channels and audiences through narrative-led, platform-native content
• Deep familiarity with the mechanics of how people consume and share content across each platform
• Experience managing creator/influencer programs and external partners with clear outcomes and ROI
• Strong editorial instincts and comfort turning raw ideas into high-performing content
• Adept at balancing strategic thinking, content execution, and performance optimization across multiple priorities
• Lead with a clear point of view and the editorial instincts to shape stories that resonate, adapt, and scale
• Are naturally curious and continuously building fluency in how AI and platform shifts shape storytelling and distribution
• Know how to turn complexity into clarity and bring a compelling voice to every post
• Care deeply about community and champion the stories of creators, developers, and customers
• Embrace experimentation while holding a high bar for quality and brand alignment
• Stay grounded in audience insights and data, translating performance into action

• Lead Webflow’s social media strategy across Linkedin, X/Twitter, Instagram, YouTube, and emerging platforms, defining how we show up, what stories we tell, and how we grow our presence across audiences
• Build scroll-first editorial content that inspires, educates, and connects with marketers, designers, developers, and business decision-makers
• Translate company priorities and cultural moments into social-native stories, balancing inspiration and insight with editorial rigor
• Manage Webflow’s always-on social calendar and creative pipeline, ensuring content is timely, stays on brand, and meets the mindset of each platform’s audience
• Collaborate with Comms, Brand, Product Marketing, Events, Dev Rel, and Content teams to amplify launches, campaigns, and community moments
• Drive growth and performance through experimentation, channel-specific optimizations, and measurement
• Curate and elevate stories from the Webflow community through user-generated content formats like #MadeInWebflow
• Refine key social metrics (e.g. engagement rate, audience growth, share of voice) and oversee reporting across organic, influencer, and partner platforms
• Manage our social media agency, vendor relationships, and performance budgets and performance budgets with full accountability for execution and results