Senior Events Marketing Manager

What makes Employ unique is that we offer three distinct ATS platforms—JazzHR, Lever, and Jobvite to serve businesses at every stage of growth. We’re also building AI Companion tools to support recruiters throughout the hiring journey, with a focus on screening, interviewing, and sourcing.

We’re deeply committed to data security and compliance, partnering with IBM watsonx.governance to ensure end-to-end, always-on protection.

Today, more than 23,000 companies, including e.l.f. Beauty, Shutterfly, Pure Barre, and Spotify, trust Employ to help them hire smarter, faster, and more efficiently.

About the Role:

As a Sr. Event Marketing Manager at Employ, you will focus on creating personal connections with our target audience through experiential marketing to drive interest in Employ’s products, services, and brand. Your role is pivotal in connecting with, educating, and converting both current and future customers by leveraging brand storytelling, customer engagement, and deep account insights to shape your strategies.

• Diverse experience across conferences, tradeshows, webinars, and experiential field events—particularly at the enterprise level—and be able to travel up to 65% of the time to support these initiatives.
• 5 years of experience, 3 years of B2B
• Proven track record in planning, prioritizing, and executing marketing strategies
• Experience collaborating with enterprise sales teams
• Excellent written and verbal communication skills
• Exceptional organizational skills with the ability to manage multiple projects simultaneously
• Entrepreneurial mindset suitable for a fast-paced environment
• Creative thinking and a knack for innovation
• Proficient in analyzing complex marketing data to drive insights
• Confident with a dynamic and proactive approach

• Travel 65% across conferences, tradeshows, webinars, and experiential field events—particularly at the enterprise level.
• Design and implement Event marketing strategies that support pipeline growth, account expansion, and customer retention
• Serve as a key partner to sales leadership, ensuring Event marketing efforts align with sales objectives and contribute to quota attainment
• Craft personalized, scalable event experiences—both virtual and in-person—that drive revenue impact and deepen customer relationships
• Establish and refine success metrics beyond MQLs, leveraging account-based insights, intent data, and multi-touch attribution to optimize program performance
• Maximize event ROI by crafting experiential moments that boost buyer intent for our ICP and enhance sales engagement
• Collaborate with product marketing, brand, and customer teams to amplify Event marketing’s impact on the overall go-to-market strategy
• Own the Event marketing budget, ensuring efficient allocation of resources and maximizing ROI through rigorous post-event analysis and insights-driven optimization
• Stay ahead of industry trends, bringing new ideas and methodologies to enhance Event marketing's effectiveness
• Develop strategies to drive revenue and accelerate the sales pipeline
• Evaluate third-party opportunities and cultivate vendor relationships for market expansion
• Develop and execute integrated Event campaigns utilizing email marketing, direct mail, and other relevant channels
• You will measure success through opportunity creation, pipeline generation and engagement across our ICP