Product Marketing - Manager / Senior Manager - MedTech CRM

Veeva Systems is a mission-driven organization and pioneer in industry cloud, helping life sciences companies bring therapies to patients faster. As one of the fastest-growing SaaS companies in history, we surpassed $2B in revenue in our last fiscal year with extensive growth potential ahead.

At the heart of Veeva are our values: Do the Right Thing, Customer Success, Employee Success, and Speed. We're not just any public company – we made history in 2021 by becoming a public benefit corporation (PBC), legally bound to balancing the interests of customers, employees, society, and investors.

As a Work Anywhere company, we support your flexibility to work from home or in the office, so you can thrive in your ideal environment.

Join us in transforming the life sciences industry, committed to making a positive impact on its customers, employees, and communities.

We are looking for an energetic Product Marketing Manager/Sr. Manager to help promote highly scalable cloud software solutions and services that are significantly impacting the MedTech industry.

As the Product Marketing Manager, you will be responsible for driving all messaging and assets that support demand generation, field enablement, and customer marketing activity. This person will own and develop all qualitative and quantitative content (thought leadership, customer, and product content) and collaborate closely with the MedTech strategy team, product management, sales, and field marketing to drive pipeline and meet business growth goals.

• (3+ manager) or 5+ years of experience (senior manager) in b2b product marketing for an enterprise software or cloud solution provider
• Able to work independently with little management oversight
• Exceptional written and oral communication skills with a demonstrated ability to develop clear, concise, compelling messaging, and a persuasive writing style
• Strong presentation skills
• Fast learner, detail-oriented, and must enjoy fast-paced work environments
• Hands-on, collaborative, multi-tasker, creative, strategic thinker and analytical
• Strong project management skills and ability to manage multiple priorities
• Team player with a positive attitude and strong sense of ownership
• Bachelor’s degree required

• Develop annual marketing plan in collaboration with field marketing
• Create go-to-market programs for new offerings, market segments, and geographies
• Lead product marketing initiatives working with the core strategy and product teams
• Develop integrated solutions stories to show value to target prospects
• Create and maintain sales enablement materials, working with strategy and product management, including presentations, videos, battle cards, and playbooks
• Contribute to key customer events and industry conferences by supporting content needs
• Gain a deep understanding of buyer needs and how Veeva solutions meet those needs
• Develop product messaging to be used across all media and customer engagement channels
• Partner closely with product and market strategy to gain a deep understanding of product vision, upcoming functionality, and determine how best to communicate this externally
• Build product awareness through PR, article placements, and sales enablement materials
• Proactively identify customer success and bring those stories to life for use in marketing
• Create content (e.g. thought leadership, videos, website copy, blog posts, infographics) to articulate the benefits of the solution to the market
• Create and maintain a library of sales tools, such as customer presentations and competitive materials