Product Marketing Manager, Emerging Products

Figma is growing our team of passionate creatives and builders on a mission to make design accessible to all. Figma’s platform helps teams bring ideas to life—whether you're brainstorming, creating a prototype, translating designs into code, or iterating with AI. From idea to product, Figma empowers teams to streamline workflows, move faster, and work together in real time from anywhere in the world. If you're excited to shape the future of design and collaboration, join us!

Figma is looking for a “full-stack” Product Marketing Manager to support Figma’s emerging products. You will partner with our product, sales, design, and broader marketing teams to build, launch, and go-to-market strategy, product launches, and adoption of these product lines. Some launches may be improvements to existing functionality based on user feedback, while others are more 0 → 1 initiatives that serve as new vectors of growth for our business.

This is a full-time role that can be held from one of our US hubs or remotely in the United States.

• 6+ years in product marketing or a related role
• Direct experience operating as a full-stack marketer, leading cross-functional initiatives from ideation to execution and measurement
• Demonstrated ability to learn new products and industries—unafraid to dive into the nitty gritty technical details
• Track record of being able to manage stakeholders at all levels, from individual contributors to senior executives. Must have experience driving executive-level conversations

While it’s not required, it’s an added plus if you also have:

• Both B2B and B2C marketing experience
• Experience with product and brand design/web development tools
• Experience working on emerging audiences and products

• Take ownership of product marketing efforts with responsibility for driving end-to-market efforts
• Lead creative product launches and be a partner to the Product team, with a focus on getting results and a desire to experiment with new channels
• Develop product messaging and positioning that sets us apart from competitors and demonstrates understanding of our customers’ needs
• Manage our beta programs, from customer outreach, managing beta communications, coordinating feedback sessions, to promoting customer success stories
• Drive deeper engagement of our product through a variety of educational content—blog posts, product tips, best practice guides, live streams, and more
• Partner with the broader marketing team to launch campaigns that span web, onboarding, activation, and adoption
• Work with the Sales team to develop impactful enablement resources and arm the team to better position ourselves against other competitors and products