Marketing Operations Manager, Campaigns

Figma is growing our team of passionate creatives and builders on a mission to make design accessible to all. Figma’s platform helps teams bring ideas to life—whether you're brainstorming, creating a prototype, translating designs into code, or iterating with AI. From idea to product, Figma empowers teams to streamline workflows, move faster, and work together in real time from anywhere in the world. If you're excited to shape the future of design and collaboration, join us!

We're looking for someone to join the Marketing Operations team to own and optimize the systems, processes, and data behind revenue-generating marketing campaigns at Figma. This role is essential for ensuring accurate lead capture, scoring, tracking, and reporting across all Figma demand generation channels such as Events, Webinars, Paid Marketing, and Content. You’ll work closely with Demand Gen, Field Marketing, Paid Marketing, Product Marketing, and Sales to ensure seamless campaign execution, reliable data flow, and clear attribution, while sharing insights that inform strategy and drive continuous improvement. If you're passionate about operational excellence and thrive on solving complex challenges, we’d love to hear from you.

This is a full time role that can be held from one of our US hubs or remotely in the United States.

• 4+ years of experience within marketing operations within a B2B software company.
• Experience working with marketing technology platforms such as Salesforce, Splash, Zuddle, Customer.io, Madkudu, Zapier, Sanity.
• Strong understanding of the lead lifecycle, funnel metrics, and campaign attribution.
• Analytical thinking with the ability to turn data into actionable insights and recommendations.
• A bias for action and comfort working in a fast-paced, evolving environment.
• While it’s not required, it’s an added plus if you also have:
• Familiarity with analytics tools (e.g., Looker, Tableau) and a working knowledge of SQL.
• Experience using AI tools like Clay to streamline campaign creation, enhance personalization, and improve performance.

• Oversee campaign operations at Figma across Events, Webinars, Conferences, Gated Content, Paid Marketing and more.
• Ensure leads are properly enriched, segmented, and routed to Sales with accurate attribution and clear SLAs, and that follow-up by Sales is timely and aligned with engagement expectations.
• Partner with Marketing and Sales to build, refine, and scale automated & personalized Outreach sequences that increase engagement and drive measurable pipeline impact.
• Own the evolution of our predictive lead scoring model ensuring the best quality and highest intent leads are handed off to Sales.
• Continuously improve processes and systems to enable scale, efficiency, and data accuracy across marketing operations.