Director or VP of Marketing

Vori Health is an award-winning, nationwide, virtual-first, musculoskeletal medical practice focused on evidence-based care that treats the whole person. Using a unique care model to help patients find the best path forward, Vori Health connects patients to a trained care team that includes a nonoperative physical medicine physician, a health coach navigator, and a physical therapist who manage the initial patient assessment and then work to coordinate all aspects of care. We are on a mission to empower humanity to lead a healthier life.

The Director/VP of B2B Marketing will be responsible for developing and executing comprehensive marketing strategies that drive qualified lead generation, accelerate pipeline growth, and support revenue objectives. This leadership role requires a data-driven marketer with deep B2B experience who can build and scale marketing programs across multiple channels while leading a team. Additionally, this role oversees brand strategy and management, design operations, and the coordination of third-party marketing contractors and agencies.

• 10+ years of B2B marketing experience with at least 5 years in senior leadership roles
• Proven track record of driving significant revenue growth through marketing initiatives
• Experience working for early stage healthcare organizations
• Deep expertise in demand generation, digital marketing, and marketing automation platforms
• Experience marketing to employer and health plan audiences with complex sales cycles
• Strong background in brand management, visual design principles, and creative direction
• Experience managing external agencies, contractors, and freelance talent across multiple disciplines
• Experience with vendor management, contract negotiation, and agency relationships
• Creative eye for design and brand aesthetics with ability to provide constructive feedback to designers and agencies
• Exceptional analytical skills with ability to interpret data and translate insights into actionable strategies
• Advanced knowledge of marketing automation platforms
• Expertise in digital marketing channels including paid search, social media advertising, content syndication, and programmatic advertising
• Strong project management capabilities with experience managing complex, multi-stakeholder initiatives
• Excellent written and verbal communication skills with ability to present to C-level executives
• Proven ability to build and scale high-performing marketing teams
• Strategic thinker with strong business acumen and customer-centric mindset
• Collaborative leadership style with ability to influence across organizations
• Adaptable and resilient in fast-paced, evolving business environments
• Results-oriented with strong accountability and ownership mentality
• Previous experience in high-growth or venture-backed companies (Nice-to-Have)
• Certifications in marketing automation, digital advertising, or analytics platforms (Nice-to-Have)

• Develop and execute integrated B2B marketing strategies aligned with business objectives and revenue targets
• Partner closely with Sales, Product, and Customer Success teams to ensure marketing initiatives drive measurable business impact
• Build and present marketing performance reports and strategic recommendations to executive leadership
• Lead market research and competitive analysis to identify growth opportunities and positioning strategies
• Develop and maintain comprehensive brand strategy, positioning, and messaging frameworks
• Oversee brand consistency across all marketing channels, touchpoints, and customer interactions
• Manage design operations including visual identity, creative assets, website design, and collateral development
• Ensure brand guidelines are followed across all internal teams and external partners
• Lead brand evolution initiatives and major rebranding efforts as needed
• Identify, evaluate, and manage relationships with external marketing contractors, agencies, and freelancers
• Develop vendor management processes including scope definition, performance evaluation, and contract negotiation
• Coordinate projects across multiple external partners while maintaining quality standards and deadlines
• Optimize contractor spend and ensure alignment with internal marketing objectives and brand standards
• Design and optimize multi-channel demand generation programs including digital advertising, content marketing, email campaigns, webinars, and events
• Implement account-based marketing (ABM) strategies to target high-value prospects and enterprise accounts
• Manage marketing attribution and measurement systems to optimize campaign performance and ROI
• Build, lead, and mentor a team of marketing professionals across demand generation, content marketing, marketing operations, brand management, and campaign management
• Establish clear performance metrics and accountability frameworks for both internal team members and external contractors
• Foster a culture of experimentation, data-driven decision making, and continuous improvement
• Oversee marketing technology stack including marketing automation, marketing analytics platforms, and ABM tools
• Ensure data integrity and implement processes for accurate lead tracking and attribution
• Partner with IT and operations teams to optimize marketing systems and workflows
• Drive adoption of marketing best practices and standardized processes across the organization
• Provide constructive and timely performance feedback and evaluations
• Manage time-off requests and complete scheduling for direct reports to always ensure adequate coverage
• Act as first line of communication for Marketing team
• Hold regular meetings and 1:1’s with direct reports to promote productivity, identify strengths and develop individualized plans to address areas for improvement or career development
• Assist in recruiting, interviewing, hiring and training of Marketing team in collaboration with Chief Commercial Officer and other key stakeholders
• Perform other projects and duties as assigned