Director, Marketing (Singapore)

Figma is growing our team of passionate creatives and builders on a mission to make design accessible to all. Figma’s platform helps teams bring ideas to life—whether you're brainstorming, creating a prototype, translating designs into code, or iterating with AI. From idea to product, Figma empowers teams to streamline workflows, move faster, and work together in real time from anywhere in the world. If you're excited to shape the future of design and collaboration, join us!

As we continue to grow across JAPAC, we’re seeking an experienced marketing leader to scale Figma’s regional strategy. You’ll drive full-funnel awareness, demand generation, and revenue growth, while connecting local initiatives to our global mission.

This role is based in our Singapore hub on a hybrid basis.

• 15+ years of B2B marketing leadership across APAC with proven ability to lead, motivate, and manage large distributed teams across multiple countries and cultures.
• Deep understanding of regional market nuances—particularly in Japan, Korea, and India—and the ability to adapt strategies to local contexts.
• Exceptional collaboration and stakeholder leadership skill, with a track record of solving complex marketing challenges. Proven ability to collaborate with, influence, and provide clear, comprehensive updates to senior stakeholders and executives—both within the region and globally.
• Proven success in full-funnel marketing: awareness, education, demand, and pipeline generation
• Strong expertise across field & digital marketing, including programmatic campaigns

While it’s not required, it’s an added plus if you also have:

• Proficiency in an additional APAC language beyond English
• Passion for collaboration and building inclusive, connected teams
• A balance of creativity and data-driven decision-making, with a willingness to experiment and innovate

• Lead and inspire: Build and support a high-performing, distributed marketing team with clear strategy, rhythm, and accountability
• Drive demand generation: Design and deliver programs across Japan, India, ANZ, Southeast Asia, and Korea to increase sign-ups, pipeline, and ROI
• Partner across teams: Work closely with Sales, Product Marketing, and Developer Advocates to deliver sales-led and customer-centric outcomes
• Collaborate globally: Align with international and global marketing teams to deliver consistent, impactful results across languages, segments, and channels
• Own results: Manage budgets, optimize campaigns and events, and measure impact
• Champion JAPAC: Represent the region internally and externally, advocate for customer needs, and serve as a brand ambassador