Director, Digital Marketing

A GLOBAL FIRM WITH A DIVERSE & INCLUSIVE CULTURE

As the Global Asset Management business of Prudential, we’re always looking for ways to improve financial services. We’re passionate about making a meaningful impact - touching the lives of millions and solving financial challenges in an ever-changing world.

We also believe talent is key to achieving our vision and are intentional about building a culture on respect and collaboration. When you join PGIM, you’ll unlock a motivating and impactful career – all while growing your skills and advancing your profession at one of the world’s leading global asset managers!

If you’re not afraid to think differently and challenge the status quo, come and be a part of a dedicated team that’s investing in your future by shaping tomorrow today.

At PGIM, You Can!

PGIM is seeking a motivated marketing professional to support the advancement of its digital experience for financial professionals and self-directed investors worldwide. The role will utilize marketing insights and current digital and industry trends to craft compelling user-focused experiences that promote client awareness and engagement. The individual needs to balance the needs of clients and prospects with business objectives. This position reports to the Head of Global Wealth Digital Strategy.

• 8 years of professional digital marketing work experience, including digital/tech, company/agency
• Hands-on experience with enterprise Content Management Platforms (Adobe Experience Manager a plus)
• Experience creating and managing omnichannel personalized marketing campaigns across integrated digital marketing platforms (SalesForce Marketing Cloud a plus)
• Experience defining web analytics strategies and constructing actionable analysis and insights
• Demonstrated project management skills; takes direction well and clearly possesses the ability to translate strategy into actionable deliverables
• Familiar with Scrum or other Agile development practices
• Proficient in Microsoft Office products, Adobe products, and workflow solutions
• Familiarity with ADA guidelines a plus.
• Experience working in highly regulated industries a plus (finance, pharma, etc.)
• Licensed series 7, 24 and 63 preferred.
• Strong written and verbal communication skills: Clear and concise; Persuasive; Credible; Proactive; Professional
• Strategic Thinking – rationalize context, relevancy, impact and resources
• Ability to align business goals with digital best practices
• Effective business partner and collaborator
• Ability to prioritize work effectively and manage multiple projects at any given time
• Ability to work independently and within a team

• Creating engaging and personalized client experiences that align with company guidelines and digital best practices.
• Partnering with key stakeholders across PGIM and Prudential to design and implement innovative online experiences that initiate or complement sales activity.
• Tailoring experiences and harmonious journeys for specific audiences.
• Proactively partnering with Content Marketing, Product Marketing and Channel Marketing to execute marketing programs aimed at attracting, engaging and converting financial professionals and consumers.
• Driving projects through the entire lifecycle, collaborating with campaign management, marketing automation, business intelligence, search optimization and technology teams.
• Securing alignment with primary stakeholders and drive projects through the entire lifecycle, collaborating with strategy, content/UX, analytics, SEO and technology teams.
• Championing new technologies, systems and functionality that improve client experience.
• Staying current with competitive digital landscapes across industries and be forward-thinking in finding solutions for emerging digital client needs.
• Developing strategies in partnership with the campaign management team to execute A/B and multivariate testing.