Digital Marketing Graduates Placement Consultancy

Generation is one of the world’s largest and fastest-growing global demand-driven youth employment programs, providing young adults with the opportunity to launch successful careers and change their life trajectories. We recruit, train, and place diverse adults of all ages — whether unemployed or underemployed — into careers that would otherwise be beyond their reach.

We started with a focus on youth, who are keen to launch their careers from non-traditional pathways (e.g. youth with no higher educational qualifications and require support to mitigate challenges due to socioeconomic backgrounds, individuals seeking to enter professions where their profile is traditionally underrepresented), and have now expanded to mid-career workers seeking jobs in demand (e.g. workers who have been displaced potentially due to automation or economic downturn, rejoining caretakers who have been out of the workforce for a significant amount of time).

Our goal is to deliver for job seekers and employers simultaneously: supporting the individual’s personal and financial well-being, while helping businesses acquire entry-level hires who have higher productivity, are of higher quality, are retained longer, and are faster to promotion than peers.

To date, Generation is active in 17 countries: the USA, Kenya, Brazil, Spain, Mexico, India, Singapore, Australia, Hong Kong, the UK, France, Italy, Ireland, Thailand, Chile, Colombia, and Ghana, with plans of expanding to a few more countries.

Since launching in May 2015, Generation Kenya has trained over 35,736 candidates across 6 different industries. 85% of whom have been placed in meaningful employment with our over 350+ employer partners. We currently train for entry-level roles in three sectors: Customer Service and Sales, Skilled Trades, and digital jobs.

Driven by our vision, “a meaningful career and sustained well-being for every person anywhere in the world,” and mission “we transform education to employment systems to prepare, place and support people into life-changing careers that would otherwise be inaccessible,” we aim to address the skills gap that hinders growth in the formal sector.

Through the Digital Marketing (AI Enhanced) Program, we equip young people from diverse educational backgrounds (degrees, diplomas, certificates, and high school education) with digital marketing skills, including:
Social Media Management
Email Marketing
Basic Website and Content Management
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Graphic Design
TikTok, YouTube, and LinkedIn Management and Ads
AI Applications for Digital Marketing

To ensure the successful transition of our graduates into employment, Generation Kenya seeks to engage Experienced Freelancers (Super Agents) to provide job linkages (gigs) and mentorship to our graduates.

• Be an active digital marketing professional with over 4 years experience or a digital marketing freelancer for at least 2 consecutive years with earnings over $10,000
• Demonstrate consistent success on recognized platforms or direct client engagements
• Have proven experience in mentoring digital marketers.
• Possess the ability & availability to mentor and commit to a structured engagement schedule
• Be open to providing graduates with paid gigs
• Have a good command of communication tools (e.g. Teams, Google Meet).
• Demonstrate a willingness to support graduates in achieving the set metrics.

• Onboard an agreed-upon number of graduates for a 6-week apprenticeship program where you will mentor and link them with gigs to kick-start their earning journey.
• Support graduates in landing new jobs through job linkages, such as shared contracts, subcontracting, or introducing them to potential clients.
• Develop a structured mentorship program that will ensure that graduates:
  • Practice the skills learnt to be at par with industry standards.
  • Work on gigs under your guidance to attain the required standards.
  • Work independently on allocated gigs.
  • Learn how & work on finding gigs independently.
• Review their portfolios and platform accounts to ensure they align with the graduate skills and market standards.
• Provide continuous coaching and upskilling to the graduates in line with the industry needs.
• Mentor the graduates over a transition period of 1 month to acquire gigs independently and evaluate their work before submission to clients.
• Provide the graduates with complementary job linkages over the transition period to help them attain their earning target.
• Conduct follow-up and support sessions for graduates who may be struggling to secure their first independent gig.
• Create a structure for peer mentorship of the upcoming cohorts.
• Develop a monitoring and reporting framework in collaboration with Generation Kenya to track the progress of graduates during the attachment period.
• Provide biweekly updates on the progress of the graduates on an agreed-upon template.
• Participate in regular check-ins with the Generation Kenya team.
• Collaborate with the Generation Kenya team to identify and address training quality issues and emerging challenges.